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The brief
Reed.co.uk were looking to create a humourous 30" ad that appealed to GenZ and Millennials under their tagline 'Love Mondays'. Moving their brand sentiment away from boring / bad situations and focussing on the positive elements of finding the right job.
Creative approach
We imagined a fast paced, witty video where one central character gets whizzed from a job they don’t want through a variety of scenes and scenarios, showing the possibilities that are out there.
Our ambition, to create something bold, colourful and memorable. Using quick edits and match cuts to flick from scene to scene, with a comedic, nuanced and relatable VO that engaged from the get go.
Creative Direction | Scriptwriting | Production | Voiceover | Post Production
3
Social native films
16
Assets delivered
1
White Pomeranian
Behind the scenes
All good from me. Really happy with the final versions, amazing work! Thanks so much everyone.
Michael Cheary
Head of Brand Communications
Bright and Colourful Films HQ
Thames-Side Studios,
Royal Borough of Greenwich, London, SE18 5NR
Give us a call
+44 (0) 7914671433
Email us
grant@brightandcolourful.com
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