Our starting place was to create a family called the ‘Nuffolks’ who live across the border between Norfolk and Suffolk with the idea that  our characters were like 'the borrowers' - small people in a big world (roughly the size of a kettle), who interacted in a fun playful way in a real life kitchen. 
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We crafted an engaging script, worked in some Matrix style film references and worked with a talented stop motion puppet maker to animate a beautiful family of three, doing cartwheels on a kitchen counter top.