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The brief
We were tasked to create a series of hero customer story videos and capture stills, to humanise the impact of NewDay's products on their customers’ lives and bring to life their purpose (helping people move forward with credit) in action.
Creative approach
With multiple credit brands under the NewDay banner this was a process that took place over the space of a few years in order to find the right customer to tell their story.
The production revolved around finding locations that could act as the clients homes and appropriate visually. We carried out pre-interviews with candidates and planned a full day shoot whereby we we'd film their interview and BRoll around the house, before moving the nearby locations and filming in a local shop to evoke the idea of using their credit facility.
Creative Direction | Location planning | Production | Post Production
5
Case Study Films
500+
Stills
6
Credit Savvy Customers
Stills
Behind the scenes
"Super happy with where this has landed... As this is such a great video, we’d like to use this as part of our Moving Voices video series too."
Katie Eggleton
Manager, Brand
Bright and Colourful Films HQ
Thames-Side Studios,
Royal Borough of Greenwich, London, SE18 5NR
Give us a call
+44 (0) 7914671433
Email us
grant@brightandcolourful.com
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